Gearbunch is a women’s clothing brand that produces hand-sewn apparel with custom designs created on demand.
Gearbunch is a leader in Facebook acquisition, but they were looking for a way to better retain mobile users – email engagement rates had continued to decline. Gearbunch needed a way to ensure that their customers were actually seeing promotional messages.
Gearbunch used Postscript to send promotional campaigns (e.g., for Singles Day) directly to their mobile-first customers via SMS and MMS.
Earnings per message
ROAS for BFCM campaign
“During BFCM, we spent $4k on a campaign through Postscript and generated over $69k in sales. That’s a ROAS (return on ad spend) of 17.2! That is almost unheard of in the ecommerce industry. Couldn’t recommend Postscript highly enough!"
SMS is like email. Except, totally different. Respect the inbox. Create hyper-segmented campaigns. Make customers happy.