Health & Wellness
See how health & wellness brands on Postscript are using SMS to convert shoppers, increase lifetime value, and improve customer support.
Turn hesitant shoppers into raving fans
Whether it's picking the best supplement for their needs, or trying a healthy alternative for the first time, most customers need a little bit of help from an expert.
Browse abandonment, cart abandonment, or welcome series automations are all opportunities to educate and nurture customers. With guides and quizzes, you can even reduce the number of customer support tickets.
Crush your product launch and sales targets
The almost-instantaneous open rates of SMS make it the perfect channel to announce your latest product launch or flash sale.
New flavor or seasonal item? Send a text to your most loyal customers first and give them exclusive early access.
Build loyalty with educational content and rewards
Turn a one-time purchase into a daily habit through post-purchase education and loyalty rewards.
Use post-purchase automations to send instructions and recipes. Take it a step further by sending promotions and reminders about your loyalty reward programs over SMS.
Upsell products that work even better together
Now that you know what your customers have purchased, send them thoughtful product upsells they’ll love. With SKU-level segmentation and purchase triggers inside Postscript, you can create any upsell automations and campaigns that you can think of.
See real results from brands in your industry
The data doesn’t lie: health and wellness brands are seeing amazing results using Postscript and SMS marketing. We aggregated data from thousands of ecommerce stores using SMS and published the findings in our yearly SMS Benchmarks Report. Here’s what we found:
Unsubscribe Rate: 3% average unsubscribe rate across all health and wellness brands. Our segmentation and personalization capabilities keep your unsubscribe rates low.
Clickthrough Rate: 15.8% average clickthrough rate across all health and wellness brands. Boost engagement with open rates and click through rates that make other marketing channels jealous.
Earnings Per Message: $6.67-$20.22 EPM on abandoned cart automations across all health and wellness brands. Unlock SMS as one of your top revenue-driving channels.
Check out the full benchmarks report for your industry.
3%
Unsubscribe Rate. Average across all campaigns and automations
15.8%
Clickthrough Rate. Average across all campaign and automation types
$6-$20
Earnings Per Message. Average EPM on abandoned cart automations
Provide support in two-way conversations
Use SMS to engage in conversations with customers. Provide support and gather customer feedback directly over text.
Manage text conversations using our Responses feature or integrate Postscript with Gorgias, Zendesk, or another help desk platform of your choice.
Promote reorders and subscriptions
Increase lifetime value with automated text messages for product reorders and subscriptions.
Set up automated reorder reminders at the appropriate intervals (for example, 25 days after they bought a 30-day supply). Or, integrate Postscript with ReCharge and allow your most valuable customers to skip, add, or change their subscription via text.
Collect product reviews
Customers on your SMS list are highly engaged with your brand. Who better to ask for a product review?
Integrate Postscript with Okendo, Swell, or Junip to send automated review requests over text.
Ryan Monahan
Chief Marketing Officer
REDCON1
“From a customer retention perspective, we’re getting people to come back faster than they normally would because it’s a good deal. It’s just been a huge win for us.”
Meet Apothékary, the world’s first plant-based farmacy getting to the root cause of our health issues, not just treating the symptom. This health & wellness brand was started by wall-street refugee and lifelong wellness entrepreneur, Shizu Okusa in 2019 and has gathered a loyal following in the herbal wellness space and beyond.
Curie gets 46% conversion rate with Postscript
