Provide relevant education and resources
Education drives adoption, so help each customer get the most out of every purchase by creating and sharing product-specific how-tos, FAQs, buying guides, and success stories. This sort of value-add content will make them fall in love with you—not just your products.
Retain your customers
Loyal customers are the heart and soul of any successful brand. Once they’ve made that initial purchase, it’s about engaging them with timely, relevant, and personalized messages throughout the customer lifecycle.
Keep subscriptions on track
The beauty of subscriptions is that customers don’t have to think about reordering, but that doesn’t mean they shouldn’t think about your brand. Check in to make sure they’re still loving their products, answer their questions, give them a heads up about renewals or billing issues, and remind them about the option to skip or pause.
Send replenishment reminders
Make sure satisfied customers never run out of their favorite goods. Automate timed reorder reminders based on purchase date to make recurring revenue more steady and predictable—and show your customers that you’ve always got their back.
Build loyalty through rewards
Do you have an existing loyalty rewards program? Make sure your SMS subscribers know about it! Setup post-purchase automations letting customers know how to join your rewards program, how many points they currently have, or to remind them to use their rewards.
ProperLBC’s SMS strategy to drive repeat customers and increase retention
ProperLBC is a retail store for people who love sneakers and streetwear culture. They collaborated with Darkroom, a leading direct-to-consumer growth agency, to create a new SMS program and drive customer retention.
With a focus on relationship-building, Darkroom developed an SMS messaging strategy to drive repeat customers and increase conversions.
Using Postscript, Darkroom pulled a segment of customers who had spent over $500 and sent a discount code to that list. “We saw a 30% conversion, which was one of our best that we've seen. Sprinkling in these special offers to a high loyalty group has been very successful,” says Tina Manning, Head of Retention Marketing at Darkroom.
In under eight months, Darkroom helped ProperLBC built its SMS list to 10,000+ subscribers. They’ve also seen $60,000 in revenue generated in just 30 days and increased retention by 20–30%.
Compliant subscribers added in 8 months
Revenue generated in just 30 days
Retention increased retention in just 30 days
We saw a 30% conversion on our loyalty offer campaign, which was one of our best that we've seen. Sprinkling in these special offers to a high loyalty group has been very successful.
More ways to use Postscript
Grow your list
A successful SMS marketing strategy starts with constantly growing—and retaining—your subscriber list. Postscript helps you build an engaged and compliant subscriber list with multiple opt-in tools.
Make more sales
Postscript helps you turn SMS into a completely new revenue channel—all while providing your customers an awesome buying experience.