SMS marketing compliance
Ensuring your store remains compliant as you grow your SMS program is our number-one priority. With Postscript, you get compliance features and expertise you can feel good about.
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Postscript has a team of compliance experts who have audited thousands of stores for compliance risk. Additionally, we have an in-house legal team and a partnership with the TCPA Defense Force that tracks industry changes and what they mean for our customers. We proactively notify our customers of any upcoming compliance changes, with clear explanations on what’s changing and what actions they need to take. Our customer support team, compliance team, and legal team are all available to help our customers with compliance-related questions and concerns.
All of Postscript’s features and list growth tools are hard-wired to follow guidelines set by the TCPA, mobile carriers, and other regulatory bodies. For instance, we include automated compliance language on popups, opt-in forms, and checkout collection that can’t be removed or edited. As compliance regulations evolve, so does our platform to help you stay compliant automatically.
“We use Postscript for all of our ecommerce brands simply because, from a product standpoint, there is no one who gets SMS better than them. Postscript is the first to notify us about any changes to the legalities surrounding SMS!”
Know the regulations
SMS marketing is affected by the regulatory bodies and regulations listed below. Postscript’s compliance and legal teams are constantly monitoring updates to notify our customers of upcoming changes and update our platform where possible to meet their requirements.
U.S. Congress passed the Telephone Consumer Protection Act to control how companies can use text messaging services to reach out to their consumers. The TCPA’s regulation boils down to the following statement: Consumers have the right not to receive unsolicited marketing communications via SMS, and companies should not send consumers automated SMS marketing text messages unless they have obtained a consumer’s prior express written consent. Opt-in popups and forms inside Postscript (and through third-party app integrations) are built to compliantly collect express written consent. Consumers can unsubscribe from your SMS list at any time.
The Cellular Telecommunications Industry Association represents the wireless communications industry in the United States and sets forth messaging principles and best practices enforced by the carriers. This is a set of voluntary best practices that help maintain the trust that consumers have in SMS as a marketing and brand communications channel. Maintaining a good experience for your subscribers beyond what is legally required is a fundamental part of Postscript’s way of doing SMS.
National TCPA standards serve as the floor for messaging compliance. As the prevalence of SMS marketing has increased, we are monitoring an increasing trend toward state-specific standards that exceed federal requirements. Because shops are sending texts to subscribers across the country, state-specific legislation usually affects all shops. The Amendments to the Florida Telemarketing Act and the Florida Do Not Call Act (CS/SB 1120) signed on June 29, 2021, is a recent example of such legislation. Within a week of its signing, Postscript had notified all customers of the upcoming changes, and we released two product updates to help our customers adhere to the new legislation with as little effort as possible on their end.
Mobile carriers are wireless service providers, such as AT&T, Verizon, T-Mobile, and Sprint. In addition to following the CTIA, carriers also impose rules and regulations around SMS marketing. We maintain strong relationships with the mobile carriers to help craft and know about compliance changes in advance—and take proactive steps to meet them.
Frequently Asked Questions
You are legally obligated to comply with SMS marketing rules and regulations. Non-compliant shops run the risk of being shut down by wireless carriers, and once this happens, the process to regain access can be time-consuming and frustrating. They also run the risk of expensive and time-consuming class action lawsuits!
Our entire customer support team is trained on compliance and able to answer the most common questions. If they don’t know the answer, they will escalate it to our legal and compliance teams. Email firstname.lastname@example.org for help.