Welcome to the Postscript Learning Center!
A recent addition to the modern marketer's toolkit, SMS marketing is both loved and misused by many.
Picture this: a channel where less is more.
Browse our collection of resources to learn more about text message marketing, Postscript news, product launches, and more.
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The 2023 SMS Benchmarks Report
The data doesn’t lie. This is how to create killer SMS marketing programs in 2023. Here you’ll find the aggregate data from thousands of ecommerce stores using SMS, so you can see how your brand's performance measures up.
2023 SMS Marketing Calendar
Get the go-to monthly campaign planning resource for strategic SMS marketers, featuring dozens of text-worthy holidays, events, and happenings for every single month of the year.
Free SMS Automation Templates
Download free templates created by experts in the SMS marketing field. This is a great way to jump-start your SMS marketing program if you’re new to the channel.
Fantastic Texts: Real Examples of Great SMS in Action
See text message marketing examples from brands doing it the right way. This library is designed to empower brands and agencies to feel more comfortable with SMS.
Free Online Course: SMS Marketing Certification
Take this free self-guided course to learn everything you need to get started with SMS, including best practices from industry experts.
The Ultimate BFCM Planner for SMS Marketers
Make SMS your #1 revenue channel this BFCM with an easy-to-follow calendar of action items to optimize your brand's list growth, campaign, and follow-up strategies.
16 Super-Creative SMS Marketing Examples (and How to Adapt Them for Your Brand)
Stuck in a cycle of sending the same types of texts over and over? Get your creative juices flowing with hand-picked examples of excellence in SMS and MMS from real brands.
21 Questions to Ask an SMS Provider
Evaluating SMS providers can feel time-consuming and overwhelming. Know the right questions to ask to make sure you choose the right solution for your brand.
BFCM Quick Guide: 60-Minute Strategy + Checklist for Ecommerce Brands
Whether you’re starting from scratch or just want to make sure you have all your bases covered, our BFCM Quick Guide will help you whip your brand’s SMS strategy for Cyber Weekend into shape—fast.
SMS Marketing: The Guide to Modern Text Message Marketing
Learn how to develop your brand’s text message marketing strategy, find the best SMS platform for your business, and send your first message.
Guide to SMS for Ecommerce
See which tools, technologies, and strategies top ecommerce brands are using to get the most out of their SMS marketing programs.
SMS Legal and Compliance Checklist to Avoid Penalties
Make sure your brand is following all TCPA and CTIA rules with our SMS compliance guide—complete with a handy checklist. Otherwise, you could face severe penalties and multi-million-dollar fines.
Guide to Two-Way SMS Messaging for Ecommerce
Find out how leading brands are using SMS to build real relationships with customers through personalized, one-to-one text message conversations.
SMS Strategies for Rapid Growth
Learn eight ways savvy brands leverage SMS to achieve rapid revenue and business growth.
How to Collect Phone Numbers For SMS Marketing
Learn how your business can compliantly collect customer phone numbers for your SMS marketing campaigns so you can grow revenues and avoid costly fines.
SMS List Building & Database Segmentation
Get a complete guide to SMS list building and learn how to segment your list (i.e., database) to run more effective, engaging, and profitable campaigns.