How Beast & Buckle gets 21% review submission rates over SMS
Beast & Buckle is a DTC brand offering reversible dog harnesses, collars, and leashes. They partnered with Okendo and leveraged Postscript to collect reviews and drive sales.
Building customer connections with Postscript
Stewart Anderson, founder of Beast & Buckle, wanted to create a personalized, memorable experience for his customers. This meant jumping into SMS was an easy choice, and they did so back in 2019.
“We’re a very personal and individualized brand, so a lot of one-on-one communication,” he said. “It’s one of the reasons we like Postscript so much.”
Today, SMS is Beast & Buckle’s number one marketing channel. With a 21% click-through rate, Beast & Buckle successfully meets customers right where they are. “SMS is just a good fit for our brand and how we build community,” Stewart said.
He went on to say that with SMS, his customers feel more connected with the brand, as it helps customers feel a more direct connection to the company.
If you’re not doing SMS, you need to start doing SMS with Postscript. It’s been one of the most important decisions in my business.
Solution and results
As a small family business, Beast & Buckle relies heavily on reviews and word of mouth to grow. Having built a strong community of customers on SMS, they knew they would be successful at generating more reviews by asking over text.
They also feature photos and videos of their clients’ dogs enjoying the harnesses on their social media accounts. So using a review tool that supports UGC (user-generated content) was a must-have. That’s when they integrated Postscript with Okendo.
With the Postscript and Okendo integration, Beast & Buckle was able to send SMS messages with a link to a review page where customers could submit feedback on attributes like the quality and design of their products, as well as their own photos and videos. The typical submission rate for a review via SMS is 10%, but Beast & Buckle gets an astonishing 21% submission rate.
Stewart attributes their success to having a long-term SMS strategy.
Review submission rate on SMS campaigns
From a text in Postscript to a review in Okendo
“Okendo and Postscript work perfectly together. So between our community and using the right tools, that’s how we were able to have such high conversions.”
Turning SMS subscribers into brand advocates
With an average star rating of 4.91, the Postscript and Okendo integration has allowed Beast & Buckle to turn their SMS community into their biggest brand advocates and provide new buyers with the information they need to make the right purchase for their pups.
Another strategy that’s helped fuel their success with SMS: creating upsell opportunities. Through Okendo’s rewards feature, Beast & Buckle is able to offer customers who submit reviews a discount code for their next order, leading to a 4% purchase rate.
Run, don’t walk, to Postscript. It should be the very next thing you do.”